Applied Sensory, LLC

Analytical sensory services for the wine, brewing, olive oil & food industries

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Welcome to Applied Sensory

Applied Sensory is a consulting company specializing in providing independent sensory evaluation services.

Mission:
To bring analytical sensory evaluation techniques to the wine, brewing and olive oil industries

We help our clients to maximize their potential by more fully understanding:

The sensory attributes of their products

The effect of processing variables on these attributes

The sensory abilities of personnel

The preferences of their customers

To best address the question at hand, Sue Langstaff, will assess your goals and help you choose the proper:

Procedures
Analytical tools
Statistics
Training methods

Using analytical sensory techniques as an informational and decision-making tool makes good business sense by helping to:

Save time by making sure to address the right question
Save money by targeting the correct markets
Save effort by using trained panelists

We also conduct seminars on sensory evaluation.

Testimonials:

Thank you for an informative and interesting class. You are a superb instructor and I look forward to attending other seminars you have to offer!

Thank you again,
Corina Kuhlemann
Pianetta Winery

I attended your Sensory Analysis in Santa Maria a few weeks ago. First, I wanted to thank you for a very informative demonstration. I have talked to my tasting room staff about what we did and now it seems that everyone wants to learn a little more about what they are smelling and tasting. I really appreciate your time and effort on this.
See you at the end of March, when we get to look for those nasty defects.

Sincerely,
Reggie Hammond
Winemaker
Ventana Vineyards

I attended your class on Wednesday. I really enjoyed it! Thank you so much for your guidance. I want to set up a similar class for my tasting room employees.

Cheers,
Tim O'Kelley, Sales Manager
Sarah's Vineyard

Thank you so much for your seminar at Iron Horse on the 25th. …You have a wonderfully dry wit and an engaging lecture style; please keep sharing your knowledge with us neophyte enophiles.

Much Thanks!
Nic Pereira

Click here for a flyer on our sensory services.

Applied Sensory is the developer of The Defects Wheel® for wine, beer and olive oil. The Defects Wheel® is available through domestic sales outlets, international distributors, and directly from Applied Sensory online. Click on link for more information or to purchase online

Applied Sensory, LLC

Telephone:         (707) 344-0254
Mailing Address: #126
                            5055 Business Center Dr. STE. 108
                            Fairfield, CA 94534

e-mail: sue@appliedsensory.com